Today you’ll get my social media marketing tips to make sure your social media pages attract more attention and invite followers. If you are not getting much engagement on your social media pages, this may help you.
First things first, have you made the decision, to come out of hiding and be a successful social media marketer? No, that is not a trick question. It’s a very real and understandable tendency to want to be “private”. However, the reality is that once you decide to create a social media profile, you need to go big or go home! There is no being in between and successfully marketing your business online. Your first goal must be to lower the resistance to you by making it easier for people to communicate with you.
All business relies on people and connections. About 65% of American adults alone use social media according to the Pew Research Center. Social media marketing is an ideal way to grow your business. There is just one catch…Are you ready? You can no longer be more concerned with privacy than you are interacting with as many people as possible. Boom! You want to attract people to you by making it easier to know, like, and trust you. There is little room for a successful social media marketer to be isolated from the public by making it difficult to interact with you. So let’s get to some key tips for a good social media profile.
The Best Social Media Marketing Starts With You
Now that you are in the right mindset, let’s discuss your social media profile pages. Believe it or not your profile page can help you attract quality leads for your business or turn them off to you in a split second. Do you remember what it was like to have that one neighborhood friend whose house seemed to be the hangout for everyone when you were a kid? There was always great snacks in the kitchen, the latest video games, a huge game room, and a cool back yard to invent all kinds of fun activities right?
Your social media profiles should be the same…The place where your target audience wants to hangout. It should be open and inviting to everyone in your ideal buyer audience.
Just think about the people that tend to catch your eye as you scroll through the news feed. What kind of profiles tend to make you stop and click on the name? Then consider the things that make you curious enough to click and read more about the person’s background. Have you noticed that people who give you more information and insight into their personality and interests tend to be the profiles that you spend more time looking at? Be honest and keep it real now!
No Need To Be A Social Media Marketing Expert
Don’t waste time and delay your online business growth because you think you must be a social media marketing expert. You would be surprised at how many targeted leads you can attract by having an inviting, full profile. Here are 3 must have characteristics of a great social media profile:
- Your picture – make sure that you have a clear picture of yourself. Do not use a picture of your pet, favorite sports team, or a company logo. People want to know who they are talking to and potentially doing business with. Something other than your personal picture instantly sends up red flags to people.
- Do not use an alias – Use your real name. If you go by a nickname, put the nickname in parentheses. While we can all appreciate vision, attempting to brand your vision with some phrase or statement and use it for your profile name is not the way to go. People do business with people they feel like they know. The more real and human you are, the more attractive you are to people because they feel like you care what their pain is and just how to solve it.
- Public access – Set your profile security so that the public can connect with you. You want them to be able to see what you are all about by snooping on your page. Think about it. How many times have you reached out to friend someone only for them to ignore you? However, when you give them a reason to “snoop” by appealing to that nosy human tendency, they end up finding that you have something in common and reaching out to you.
3 Social Media Marketing Tips to Increase Engagement
Now that you have the basics down, watch this quick video for a few tips to help you improve your social media engagement:
Use Social Media for Marketing Summary
You absolutely must market your business where people are. That said, people are in social media all day everyday, and that gives you endless access to them. Leverage it to create new relationships and grow your audience. Having an inviting profile full of information that attracts your tribe of ideal buyers gives you a head start with reducing someone’s resistance to learning more about your product, service, or business opportunity.
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P.S. People ask me how they can an audience using social media. I started by learning this Simple 5 Step Framework…Highly suggest you pick up the the free PDF if you want to learn more.