A winning Facebook marketing strategy includes both paid and free organic focus. Because there is so much newsfeed competition, your best organic effort should definitely include groups. Why would you want to spend time in Facebook groups if you want organic traffic? Reassess the value of an organic post.
There are several reasons Facebook groups are a goldmine:
1. Precise interest targeting - Groups are spaces dedicated to a defined target or interest. So it enables you to create and post content that is more attractive to a targeted audience who is more likely to be interested in what you have to offer.
2. All group posts are visible to memebers - Unlike your newsfeed where Facebook determines what is relevant to show, all group posts are displayed. So, every member of the group has the opportunity to see your posts. In short, you have more control over your posts in groups, subject to group rules obviously.
3. Spotlight ability - Posts tend to be based on activity. So posting great content that resonates with more people in the group can ensure more eyeballs on your posts.
4. Efficient access to targeted audience - You already know the audience is targeted. So it takes less time to network with potential business partners, existing and new customers, as well as brand surrogates in one location.