Now that you understand the natural targeted opportunity you have to build relationships with people who are less likely to resist what you have to offer, don't throw the this chance away. Remember, people are much more concerned about themselves than they are you and your product or service. The first mistake is entering the group as a self-centered used car salesman that everyone hates. In short, your priority mindset should include:
- Attract people...You WANT eyeballs on you and your offers
- Create new relationships. That simply means introduce yourself to as many ideal customers as possible.
- Provide value...Information, resources, tools, etc that help people solve their problems or questions.
- Lower resistance to you and your offers by doing 1-3
Second mistake is not having a compelling profile. Let me tell you a little secret, people love to do independent investigations on you, LOL! It's quite likely that they will go digging around your profile to determine if they like and trust your intentions enough to take the next step with you. You want them to answer their curiosity and feed it further so that you have to put in less effort doing that once you get to the point of talking to them in a discovery call, webinar, or other point of direct contact.
Third mistake is thinking your award winning elevator pitch is the best way to introduce yourself to the group. Think about it...Who wants to be pitched, much less during their social media time?Entering the group with your elevator pitch sends up the red flag in most people's mind. Now you've blown your first impression by leaving the audience with a bookmark in their mind that you are out to "get them" rather than get to know them and help them. See the difference? But Christina, I have to tell them what I have to offer don't I? Yes, but your elevator pitch is all about you. The video below is going to show you how to communicate what you have to offer by making it about the group members.