video marketing strategy

Video Marketing Strategy | Why Video Marketing Is King

Want to know a simple way to get more traffic and exposure for your business? A video marketing strategy will help you easily do just that. With increasing marketing channels, marketers are battling for people’s attention from various media channels more than they have to battle direct competition from other businesses.

In the following article by Swati Joshi, she explains in detail how much video marketing is playing a big role in grabbing consumer attention online:

Why Video Marketing is the New Darling of the Marketing World

 

“Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers.” See full article here…

 

In this post, you will learn what a video marketing strategy is and why you should have one.

What Is A Video Marketing Strategy?

 

Simply put, it is a marketing strategy focused on getting more eyeballs on your content or business using video. I recently got an opportunity to interview one of the top video marketers in the home business space, Mark Harbert, about video marketing. Check out what he has to say about the topic:

As you can see next to being in person, video is the next best marketing strategy to connect with potential customers. It is a great way to increase the know, like, and trust factor as you build a relationship with them. Your relationship with them plays a big role in converting them into paying customers and establishing loyal repeat customers.

Why Have A Video Marketing Strategy?

Let’s  remember the discussion we first started with…You are fighting for customer attention. In a recent Syndacast article, Kanakorn (Shane) Wangphanitkun, discusses statistics supporting the importance of including video in your marketing:

Video Marketing Statistics & Trends


“With video becoming increasingly more popular and together with enhanced analytics, its important that marketers either continue or start to engage with their customers through this channel. Developing presence through videos that are both useful and creative for consumers and capitalize on the power of video engagement.

Written Data:

# – 74% of all internet traffic in 2017 will be video
“It is crucial for marketers to start creating and incorporating video as part of their content strategies.”

# – 52% of marketing professionals worldwide name video as the type of content with best ROI
“Marketers can learn about views, how much content was viewed, in what order and their geographical locations.”

# – 65% of video viewers watch more than 3/4 of a video
“Video is the preferred communication style for customers. Start converting text-based information into video-based.”
See full post here…

 

As you can see, there are many compelling reasons to incorporate video in your overall marketing strategy. However, one of the most compelling reasons is the inherent level of authority you will create with your audience. Would you like to know how to use video to become an instant authority? Watch this short video:

You are probably already providing constant value to your audience, and adding video is the next step to establishing rock star status in their minds.

Video Marketing Strategy Summary

 

Bottom line, video popularity is growing at a rapid pace and there is no end or limit in sight. With most of the online consumption being done on video, you have no choice but to incorporate a strong video marketing strategy to help you build and audience of ideal buyers, capture their information, and convert them into sales. It’s almost like you are able to perform a scientific miracle and multiply yourself. The results are so powerful because of the emotional connection you can create. If you are not making videos because you are not sure what to say, get your list of 101 video creation ideas here and great YouTube tips.

 

Christina ErvinChristina Ervin’s Online Marketing & Mindset Tips
Email: Christina@ChristinaErvin.com
YouTube: Watch Christina Ervin TV

 

P.S. If you would like to cut your learning curve and get more results marketing your business online, find out how I can help you (Unless you are satisfied spinning your wheels in overwhelm) – Click Here Now.

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